Rubi Rose: From Instagram Star to Rap Icon – Her Life, Career, Controversies & Everything In Between

Rubi Rose isn’t just another pretty face in the entertainment industry. She’s a rapper, model, influencer, and unapologetic firestarter who speaks her truth and owns her brand like few others in Gen Z culture. Known for her bold lyrics, viral fashion, public relationships, and strong online persona, Rubi has turned controversy into currency.

This post covers everything: from her family background to her music career, dating history, fanbase, fashion influence, brand deals, and what’s next. If you’ve ever Googled “Who is Rubi Rose?”—this is the ultimate guide.


🍼 Rubi Rose’s Early Life and Background

Rubi Rose’s Early Life

Full Name: Rubi Rose Benton
Date of Birth: October 2, 1997
Birthplace: Lexington, Kentucky, USA
Zodiac Sign: Libra

🌍 Ethnicity & Family

Rubi was born into a multicultural family:

  • Mother: Eritrean (immigrant and dentist)
  • Father: Black with partial Japanese ancestry (lawyer & former rapper)
  • Siblings: She has two sisters, including Scarlette Rose.

She moved to Atlanta, Georgia, as a teenager—a city that would later shape her music and career.

🎓 Education

Rubi attended Georgia State University, majoring in political science, before switching lanes toward entertainment.

“I was smart in school, but music just kept calling me louder,” she said in an interview.


🎤 Rubi Rose’s Career Timeline: From Music Video Cameo to XXL Freshman

Rubi Rose’s Career Timeline

2016 – First Public Appearance

  • Rubi appeared in Migos’ music video “Bad and Boujee”, catching attention instantly for her unique look and charisma.

2018 – Starting as a Rapper

  • Posted freestyles on Instagram and started gaining attention for her voice, attitude, and confidence.

2019 – Breakthrough Single

  • Released “Big Mouth” – a bold, brash track that went viral and set the tone for her brand.
  • Gained attention from Playboi Carti, Future, and other big names.

2020 – Signing With Hitco

  • Signed a record deal with LA Reid’s Hitco Entertainment.
  • Released debut mixtape “For the Streets”, featuring:
    • Future
    • PartyNextDoor

2021 – XXL Freshman Class

  • Selected for the 2021 XXL Freshman List, cementing her place in the rap game.

2022–2025 – Evolving as an Artist

  • Dropped singles like:
    • “He in His Feelings”
    • “Wifey”
    • “Twork”
  • Announced her full-length debut album, expected in late 2025.

💬 Rubi Rose’s Musical Style and Lyrics

Rubi Rose’s Musical Style and Lyrics

Rubi blends trap beats with feminine energy, unfiltered sex appeal, and bold confidence. Her lyrics talk about:

  • Power & independence
  • Luxury lifestyle
  • Toxic relationships
  • Sexual freedom

Her sound is often compared to:

  • Cardi B
  • Megan Thee Stallion
  • Saweetie

🎧 Notable Tracks:

YearSong Title
2019Big Mouth
2020He in His Feelings
2021Pogo (feat. K Camp)
2023Wifey
2024Twork

👗 Rubi Rose’s Fashion and Influence

Rubi Rose’s Fashion and Influence

Rubi is a style icon for Gen Z—never afraid to push boundaries.

Fashion Highlights:

  • Known for bold red carpet looks, revealing fits, and streetwear glam.
  • Brand deals with:
    • Fashion Nova
    • PrettyLittleThing
    • brutal X Fenty

“I wear what I want because it makes me feel sexy,” Rubi told Essence.

She’s been featured in fashion blogs, TikTok style videos, and moodboards across social media.


🔥 Rubi Rose’s Controversies and Public Image

Rubi Rose’s Controversies

Rubi is often trending—but not always for the music.

Public Feuds:

  • Playboi Carti – Her ex, accused of ghosting and toxicity.
  • DDG – The most viral drama; Rubi accused him of texting her while dating Halle Bailey.
  • Online trolls – Regularly claps back at body shaming, misogyny, and double standards.

She’s outspoken, which earns her both love and backlash. Still, she rarely apologizes—owning her narrative.


💘 Rubi Rose’s Relationships and Dating History

Rubi Rose’s Relationships

Rubi’s love life has been in the spotlight—sometimes even more than her music.

Confirmed or Rumored Partners:

  • Playboi Carti – Dated in her early fame days.
  • DDG – Dated on and off for years.
  • 21 brutal – Rumored link.
  • French Montana – Briefly connected online.

Rubi on Relationships:

“Just ‘cause I date rappers doesn’t mean I need one to survive,” she said on a podcast.

She often talks about valuing loyalty, independence, and respect.


📱 Rubi Rose’s Fan Following and Social Media Power

Rubi has built a massive digital fanbase across platforms:

PlatformFollowers (As of 2025)
Instagram4.3 million
TikTok2.5 million
YouTube700,000+
Twitter/X1.4 million

Fanbase Demographics:

  • Primarily Gen Z & young millennials
  • Strong female support base
  • Popular among fans of trap, fashion, and online culture

She uses her platforms to tease music, clap back at trolls, and showcase her lifestyle.


💼 Rubi Rose’s Business Ventures & Income Sources

While music is her anchor, Rubi is growing her brand fast.

Income Streams:

  • Streaming royalties
  • Brand sponsorships
  • Fashion collabs
  • YouTube & IG monetization
  • Appearance fees & shows

💰 Estimated Net Worth (2025): $2.5 million

She has hinted at launching her own fashion line and possibly getting into acting.


🧠 Rubi Rose’s Views, Advocacy & Public Persona

Beneath the viral tweets and lyrics, Rubi is smart, self-aware, and bold in her beliefs.

Key Values:

  • Women’s empowerment
  • Owning your sexuality
  • Fighting stereotypes
  • Being authentic online

“I’m not selling a fantasy—I’m just being me.”

She’s appeared on podcasts like No Jumper, The Breakfast Club, and Caresha Please, often challenging double standards in hip-hop and online spaces.


📈 Rubi Rose’s Weak Points & Criticism

Despite her success, Rubi’s faced fair and unfair critique.

Criticisms:

  • Oversexualized image: Some critics claim she leans too hard on looks.
  • Inconsistent releases: Fans want more regular drops.
  • Drama > Music: Public relationships sometimes outshine her tracks.

Still, she’s grown every year and doesn’t let hate slow her down.


📅 What’s Next for Rubi Rose in 2025 and Beyond?

Rubi is building something bigger than music.

Expected in 2025:

  • 🔥 Debut full-length album
  • 🎥 Acting debut (Netflix or Amazon project rumored)
  • 💄 Fashion & beauty brand announcement
  • 🌍 International tour (US, UK, Canada)

She’s focused on growth and reinventing herself beyond what the internet expects.


📝 Final Thoughts on Rubi Rose

Rubi Rose is more than viral tweets and music videos. She’s a young, ambitious, creative, and resilient voice who continues to evolve and expand her reach.

Her journey isn’t perfect—but that’s what makes it powerful.

Whether you love her for the fashion, bars, or boldness, one thing’s clear:

Rubi Rose isn’t going anywhere.

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